Strategies in the Automotive Industry

The automotive industry is one of the largest industries in Germany. Recently, however, the industry has been facing growing challenges in the area of tension between increasing customer requirements, technological drivers, an intensifying competitive situation and legislative framework conditions. Only a strategic approach to corporate, technological and market development as well as digitalization can ensure the successful survival of companies. In order to develop appropriate strategies, it is essential to be familiar with common methods in the respective areas. The aim of this module is to convey these challenges, strategies and methods.

After an introduction to the players and general developments in the automotive industry, methods of cooperation and brand management, strategic technology management and customer-oriented vehicle development are presented. Current technology trends such as electrification, circular economy, ADAS and automated driving, connectivity, DevOps and infotainment/HMI are then focused on and their implications for the transformation of the automotive value chain structure are presented.

We are supported by numerous well-known partners from the industry, who provide interesting insights from their day-to-day work in guest lectures. Learn more about the day-to-day work of a management and strategy consultant. Gain insights into the strategy of well-known automotive suppliers. Establish a network and prepare for your entry into industry, management consultancy or the automotive industry in general.

Highlights: Presentation training ‘How do I present in the right way?’, insights into cases and case studies from management consultancy and much more.

Learning Outcomes

1. Current developments and drivers in the automotive industry including fundamentals (technological, legislative, economic, ecological, societal)
2. Learning and practical experience from the application of methods of strategic technology management, early technology detection and customer-centered vehicle development
3. Soft skills training: Excursus on presentation skills (presentation gestures, presentation techniques, etc.) and networking with partners from industry and business consulting