11-25-2021 16:32 h, Aachen

Car HMI: How does a firework of user research methods support product-strategic decision making

- Pia Immoor (Allround Team GmbH), Dr. Oliver Sack (Vodafone GmbH)
Pia and Oliver will report on how user-centred approaches have influenced and will influence current and future car releases. They have concrete examples from vehicle development on semi-autonomous driving, eMobility, cluster design & steering wheel controls in their luggage. The new demands on technology also require new approaches to thinking and testing. Therefore, the listener will get to know classic and new UX research methods - starting with AR/VR settings, driver journey mapping and repertory grid technique up to usability testing.

[Foto: Pia Immoor ]

Pia Immoor

Pia Immoor studied business administration at the University of Cologne and psychology at RWTH Aachen University, specializing in cognitive psychology. After completing her master's thesis at ika on the topic of user needs of electric car drivers during fast charging, she started working as a usability/UX researcher at Allround Team GmbH. Since 2018, she has been head of research and supports the optimization of automotive HMI with the help of qualitative and quantitative user studies with a focus on electromobility and autonomous driving.

[Foto: Dr. Oliver Sack]

Dr. Oliver Sack

Dr. Oliver Sack has been a passionate user researcher in eHealth, service design, IoT, automotive and eCommerce for over 15 years. He received his PhD from RWTH Aachen University with a focus on psychology/human-computer interaction. Afterwards he was able to influence HMIs in vehicles with Allround GmbH. Currently, he develops digital services for Vodafone GmbH. Using agile UX research methods, he supports solution finding for user needs.

The event starts at 18:00 hrs, the talk will be held in German.


Dr. phil. Stefan Ladwig
Manager Research Area
Traffic Psychology & Acceptance
+49 241 80 23888


Online event


fka GmbH
Steinbachstraße 7
52074 Aachen


Institute for Automotive Engineering
RWTH Aachen University
Steinbachstraße 7
52074 Aachen · Germany

+49 241 80 25600

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